Essential Business

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Essential Business 2020-06-04T10:56:10-07:00

Project Description

Summary

Create Search Optimized  Website, Developed Web Tools, Established Lead Generation

Our client is a leading American Utility Truck Manufacturer, and a holding of the a Private Equity Firm.  Our methodology was to build a new communication platforms that would meaningfully support revenue growth and prepare the ownership for a favorable exit.  Starting with a deep-dive into the products, services, and people at Versalift, we built an understanding of the company’s value proposition, and then established a common language between the internal sales team, the engineering team and the company’s acquired partners.  Having achieved clarity, we set out to build a world class, brand-forward website that reflected new messaging, while incorporating those best practice principles that would help it win across more than 100 relevant search terms in Google search. 

Problem

  • Ranked #124th/p.13 on Google Search; poor sales communications, needed product training program; 
  • Inability for sales team to accurately find specifications for products, mixed communication messaging
  • No Parts support online

Challenges

  • No clear communication strategy, varied accuracy in product specs
  • Hard to find company across tangible keywords that describe products and services

Results

  • Best in Class website for industry.
  • Demonstrable lead generation asset for the company with direct contribution to EBITDA
  • E-commerce site for Parts and Service Support
  • Web & Mobile-enabled filter tool implemented for improving sales enablement for Global Workforce. Best in class Training Program, integration of acquired companies for seamless communications.

Performance: 

  • Top of Google Search generating hundreds of new leads monthly
  • Relaunched mobile compliant website with over 600 pages of new content
  • New decision-making web tool used by 40% of visitors and sales staff
  • Best in Class virtual training program
  • Launched Brand Management Strategy covering 4 Continents and 5 acquisitions

 


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